Preliminary Coffee Shop Questionnaire Survey

1. How often do you frequent coffee shops?

How often do you frequent coffee shops? Daily

Weekly

Monthly

Less than once per month

2. What is your favorite coffee shop? Where is it located?

What is your favorite coffee shop? Where is it located?

3. What do you typically order to drink?

What do you typically order to drink?

4. Do you prefer large, national chain coffee shops or small, privately owned coffee shops?

Do you prefer large, national chain coffee shops or small, privately owned coffee shops? National Chain	Private, Non-Chain
Why (optional)

5. On a scale of 1 - 5 (5 being the highest) how important are the following qualities to you when choosing a coffee shop?

	1	2	3	4	5	N/A
Atmosphere	*On a scale of 1 - 5 (5 being the highest) how important are the following qualities to you when choosing a coffee shop? Atmosphere 1	Atmosphere 2	Atmosphere 3	Atmosphere 4	Atmosphere 5	Atmosphere N/A
Noise Level	Noise Level 1	Noise Level 2	Noise Level 3	Noise Level 4	Noise Level 5	Noise Level N/A
Price	Price 1	Price 2	Price 3	Price 4	Price 5	Price N/A
Selection	Selection 1	Selection 2	Selection 3	Selection 4	Selection 5	Selection N/A
Quality of Coffee	Quality of Coffee 1	Quality of Coffee 2	Quality of Coffee 3	Quality of Coffee 4	Quality of Coffee 5	Quality of Coffee N/A
Wi-Fi accessibility	Wi-Fi accessibility 1	Wi-Fi accessibility 2	Wi-Fi accessibility 3	Wi-Fi accessibility 4	Wi-Fi accessibility 5	Wi-Fi accessibility N/A
Friendliness of Baristas	Friendliness of Baristas 1	Friendliness of Baristas 2	Friendliness of Baristas 3	Friendliness of Baristas 4	Friendliness of Baristas 5	Friendliness of Baristas N/A

6. The fact that a coffee shop served only fair-trade coffee/tea and locally grown food would influence my decision to go there:

The fact that a coffee shop served only fair-trade coffee/tea and locally grown food would influence my decision to go there: Greatly

Somewhat

It wouldn't

I don't know what fair-trade coffee/tea is

7. Would a coffee shop that (in addition to coffee) serves gourmet panini sandwiches and fresh salads appeal to you?

Would a coffee shop that (in addition to coffee) serves gourmet panini sandwiches and fresh salads appeal to you? Yes

8. If so, what would be the maximum price you would be willing to pay for a quality sandwich or salad?

If so, what would be the maximum price you would be willing to pay for a quality sandwich or salad? $4

9. A coffee shop who offered discounts to college students would encourage me to go.

A coffee shop who offered discounts to college students would encourage me to go. True

False

Thank you for taking the time to fill out the preliminary coffee shop survey. Each response is important and will be very helpful.

Preliminary Coffee Shop Questionnaire
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