Fitness & Lifestyle Research

Dear Friend,

This survey is being conducted as a part of an academic project by students of PGPX of IIM, Ahmedabad.
We would like to get an idea about the business potential of a pan India chain of low cost fitness centres.

No personal information is being captured as part of this survey. Data collected from this survey (and the analysis thereof) will not be shared.

Thanks for your time!

1. Sex

Sex Male

Female

2. Age

Age 10-20

21-30

31-40

41-50

51-60

61 & Above

3. Location of Residence

Location of Residence Northern India

Western India

Eastern India

Southern India

Living Abroad

4. Working Hours

Working Hours 9AM - 5PM

Night Shift

All Thru the Day

Unpredictable

5. Are you interested in joining a fitness center?

Are you interested in joining a fitness center? Yes

6. If 'No' to the above question then what are your reasons for not joining?

If 'No' to the above question then what are your reasons for not joining? Lack of Time

Expensive

Prefer to go for a jog/walk

Workout at home

Any Other reason

Other (please specify)

7. If the above restriction was removed and an opportunity to join a gym/fitness center was available, what would be your objective to join it?

If the above restriction was removed and an opportunity to join a gym/fitness center was available, what would be your objective to join it? To Keep Fit

Body Building

Professional Sports Person

An outing with friends

I am not interested in any way

Others

Other (please specify)

8. What do you look for in a fitness centre? (Please tick the relevant importance of each)

	Least Important	Indifferent	Very Important
Clientele	What do you look for in a fitness centre? (Please tick the relevant importance of each) Clientele Least Important	Indifferent	Very Important
Ambience	Ambience Least Important	Indifferent	Very Important
Equipment	Equipment Least Important	Indifferent	Very Important
Air Conditioning	Air Conditioning Least Important	Indifferent	Very Important
Price	Price Least Important	Indifferent	Very Important
Facilities	Facilities Least Important	Indifferent	Very Important
Instructor	Instructor Least Important	Indifferent	Very Important
Location of the Gym	Location of the Gym Least Important	Indifferent	Very Important
Floor where the Gym located? (e.g. First floor, Second Floor)	Floor where the Gym located? (e.g. First floor, Second Floor) Least Important	Indifferent	Very Important
Availability of Parking	Availability of Parking Least Important	Indifferent	Very Important
Facilities for Kids (e.g. Creche, Baby Sitting)	Facilities for Kids (e.g. Creche, Baby Sitting) Least Important	Indifferent	Very Important
Types of Memberships (e.g Monthly, Annual, Family)	Types of Memberships (e.g Monthly, Annual, Family) Least Important	Indifferent	Very Important

9. How much are you willing to pay for membership to a fitness centre on monthly basis?

How much are you willing to pay for membership to a fitness centre on monthly basis? 100-500

501-750

751-1000

1000 & Above

10. Please keep in mind the price you are willing to pay (as stated in the previous question) and rate the necessity of the following facilities that you would want the fitness centre to provide you within your quoted price.

	Not Necessary	Indifferent	Absolutely Necessary
Shower	Please keep in mind the price you are willing to pay (as stated in the previous question) and rate the necessity of the following facilities that you would want the fitness centre to provide you within your quoted price. Shower Not Necessary	Indifferent	Absolutely Necessary
Locker Room	Locker Room Not Necessary	Indifferent	Absolutely Necessary
Steam/Sauna	Steam/Sauna Not Necessary	Indifferent	Absolutely Necessary
Swimming Pool	Swimming Pool Not Necessary	Indifferent	Absolutely Necessary
Yoga	Yoga Not Necessary	Indifferent	Absolutely Necessary
Aerobics	Aerobics Not Necessary	Indifferent	Absolutely Necessary
Martial Arts	Martial Arts Not Necessary	Indifferent	Absolutely Necessary
Nutritionist	Nutritionist Not Necessary	Indifferent	Absolutely Necessary
Others	Others Not Necessary	Indifferent	Absolutely Necessary

Other (please specify)

11. Preferred location of the fitness centre?

Preferred location of the fitness centre? Near Home

Near Office

At the Office

12. How far should your fitness centre be from the preferred location selected above?

How far should your fitness centre be from the preferred location selected above? Less than a Kilometer

1-3 Kms

3-5 Kms

Greater that 5 Kms

13. How would you go to the fitness centre?

How would you go to the fitness centre? Walk

Drive

1. Default Section

1. Sex

2. Age

3. Location of Residence

4. Working Hours

5. Are you interested in joining a fitness center?

6. If 'No' to the above question then what are your reasons for not joining?

7. If the above restriction was removed and an opportunity to join a gym/fitness center was available, what would be your objective to join it?

8. What do you look for in a fitness centre? (Please tick the relevant importance of each)

9. How much are you willing to pay for membership to a fitness centre on monthly basis?

10. Please keep in mind the price you are willing to pay (as stated in the previous question) and rate the necessity of the following facilities that you would want the fitness centre to provide you within your quoted price.

11. Preferred location of the fitness centre?

12. How far should your fitness centre be from the preferred location selected above?

13. How would you go to the fitness centre?