This is a test of consumer perception. There are no right or wrong answers.

You are being asked to identify whether you think the below names are a brand name or common name. A "brand" name is a word like "Chevrolet" which is made by one company; a "common" name is a word like "Automobile" which is made by a number of different companies.

With that in mind, for the following ice cream flavors please select "Brand," "Common," or "Don't Know":

	Brand	Common	Don't Know
Vanilla	This is a test of consumer perception. There are no right or wrong answers. You are being asked to identify whether you think the below names are a brand name or common name. A "brand" name is a word like "Chevrolet" which is made by one company; a "common" name is a word like "Automobile" which is made by a number of different companies. With that in mind, for the following ice cream flavors please select "Brand," "Common," or "Don't Know": Vanilla Brand	Common	Don't Know
Blue Moon	Blue Moon Brand	Common	Don't Know
Death by Chocolate	Death by Chocolate Brand	Common	Don't Know
Cake Batter	Cake Batter Brand	Common	Don't Know
Rocky Road	Rocky Road Brand	Common	Don't Know
Founder’s Favorite	Founder’s Favorite Brand	Common	Don't Know
Coffee	Coffee Brand	Common	Don't Know
Cherry Garcia	Cherry Garcia Brand	Common	Don't Know
Jamoca	Jamoca Brand	Common	Don't Know
Moose Tracks	Moose Tracks Brand	Common	Don't Know