High Rankings SEO SurveyHigh Rankings SEO Survey

1. If you had the chance, what SEO decision would you do over?

If you had the chance, what SEO decision would you do over? Justify hiring an expert SEO, instead of trying to do it in-house.

We picked the cheapest vendor, now we regret it!

Hired an SEO before our redesign, now we have to back track.

Included SEO in the marketing budget

Doing more research to find out, what aspects of SEO we actually need

I work for an SEO company and I would:

2. How has SEO improved traffic to your site? (or your clients’ sites?)

How has SEO improved traffic to your site? (or your clients’ sites?) We actually have targeted traffic now.

Traffic is up: 1-25%

Traffic is up: 26-50%

Traffic is up: 50-75%

Traffic is up: over 75%

I am not sure but we definitely have more activity.

I have no idea, we are not measuring.

Addtional Comments:

3. How has SEO improved conversions on your site?

How has SEO improved conversions on your site? Conversions are up: 1-25%

Conversions are up: 26-50%

Conversions are up: 50-75%

Conversions are up: over 75%

I am not sure but website sales have increased.

I have no idea, we are not measuring.

Other or Additional Comments:

4. What role does SEO play in your overall marketing strategy in 2008? (or your clients’ marketing strategy?)

What role does SEO play in your overall marketing strategy in 2008? (or your clients’ marketing strategy?) SEO is the main component within our internet marketing efforts.

SEO is second to email marketing within our internet marketing efforts.

SEO is second to PPC within our internet marketing efforts.

We optimized our site in 2007 and don’t think we need to worry too much about it in 2008.

We don’t plan on implementing SEO in 2008.

Other or Additional Comments:

5. What has surprised you the most about SEO?

What has surprised you the most about SEO? It’s not as difficult as I once thought it to be.

SEO is so effective!

I can implement the basics, but it sure would help if I could hire an expert for some issues.

SEO is worth the investment.

How much time is involved.

Other or Additional Comments:

6. When you think of companies that provide SEO, what company names come to mind?

When you think of companies that provide SEO, what company names come to mind? 1.
2.
3.
4.
5.

7. If you were in the position to hire an SEO vendor, what attribute would be MOST important?

If you were in the position to hire an SEO vendor, what attribute would be MOST important? proven results for other clients

been in the industry for a long time

recognized expertise in the industry

solid references and testimonials

a quote that fits within my budget

I like and understand their process

Other or Additional Comments:

8. What is your title (or the closest description to your title)?

What is your title (or the closest description to your title)? CEO

Internet Marketing Associate/Manager/Director

Marketing Associate/Manager/Director

Search Engine Optimization Associate/Manager/Director

Search Engine Marketing Associate/Manager/Director

Content/Copywriter

Other (please specify)

9. How many employees in your company?

How many employees in your company? I’m solo

2-10

11-50

51-100

101-500

Over 500

10. Can we contact you to expand upon your answers and possibly be featured in an article? If yes, please include your email address.

Can we contact you to expand upon your answers and possibly be featured in an article? If yes, please include your email address.

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