Potential Supplier Information Survey

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1. Please provide the following information:

Please provide the following information: Company Name:
Street:
City:
State:
Zip:
Website:
Contact Name:
Contact Email:
Contact Phone Number:
Fax Number:

2. Is your company a subsidiary of a parent or holding company? Describe the scope, nature and history of any strategic alliances or affiliations your company has with other companies.

Is your company a subsidiary of a parent or holding company? Describe the scope, nature and history of any strategic alliances or affiliations your company has with other companies.

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3. Is your company classified as a certified minority or woman owned business?

Is your company classified as a certified minority or woman owned business? Yes

No

If your company is a certified minority or woman owned business, please contact Linda Robinson at 212-310-2609 or Linda_Robinson@colpal.com after completing this form.

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4. Briefly describe your core competency and service capabilities. Rank your top 3 capabilities in order of specialization.

Briefly describe your core competency and service capabilities. Rank your top 3 capabilities in order of specialization.

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5. Indicate your capability for each of the following:

	In-house/Outsourced/Not Applicable
Commercial Print	Indicate your capability for each of the following: Commercial Print In-house/Outsourced/Not Applicable
Consumer Prizes/Premiums	Consumer Prizes/Premiums In-house/Outsourced/Not Applicable
Coupon Programs	Coupon Programs In-house/Outsourced/Not Applicable
Direct Mail	Direct Mail In-house/Outsourced/Not Applicable
Displays, Racks	Displays, Racks In-house/Outsourced/Not Applicable
Special Packs	Special Packs In-house/Outsourced/Not Applicable
Package Design	Package Design In-house/Outsourced/Not Applicable
Package Mock-up	Package Mock-up In-house/Outsourced/Not Applicable
Advertising	Advertising In-house/Outsourced/Not Applicable
Advertising Testing	Advertising Testing In-house/Outsourced/Not Applicable
Public Relations	Public Relations In-house/Outsourced/Not Applicable
Event Marketing Execution	Event Marketing Execution In-house/Outsourced/Not Applicable
Campaign Evaluation	Campaign Evaluation In-house/Outsourced/Not Applicable
Promotional Event Concept	Promotional Event Concept In-house/Outsourced/Not Applicable
Sponsorship	Sponsorship In-house/Outsourced/Not Applicable
Sponsorship Evaluation	Sponsorship Evaluation In-house/Outsourced/Not Applicable
Sweepstakes	Sweepstakes In-house/Outsourced/Not Applicable
Shopper Marketing	Shopper Marketing In-house/Outsourced/Not Applicable
In-Store Promotions	In-Store Promotions In-house/Outsourced/Not Applicable
In-Store Demos	In-Store Demos In-house/Outsourced/Not Applicable
Sampling Execution	Sampling Execution In-house/Outsourced/Not Applicable
Sampling Strategy	Sampling Strategy In-house/Outsourced/Not Applicable
Sampling Evaluation	Sampling Evaluation In-house/Outsourced/Not Applicable
Warehouse, Storage, Fullfillment	Warehouse, Storage, Fullfillment In-house/Outsourced/Not Applicable
Website Design & Development	Website Design & Development In-house/Outsourced/Not Applicable
Online Technical Capabilities	Online Technical Capabilities In-house/Outsourced/Not Applicable
Artwork and Creative Design	Artwork and Creative Design In-house/Outsourced/Not Applicable
Product Design	Product Design In-house/Outsourced/Not Applicable
Concept Testing	Concept Testing In-house/Outsourced/Not Applicable
Consumer Research	Consumer Research In-house/Outsourced/Not Applicable
Market Intelligence, Competitive, Trend Forecasting	Market Intelligence, Competitive, Trend Forecasting In-house/Outsourced/Not Applicable
Shopper Insight, Trade Research	Shopper Insight, Trade Research In-house/Outsourced/Not Applicable
Simulated Test Market	Simulated Test Market In-house/Outsourced/Not Applicable
Strategic Research	Strategic Research In-house/Outsourced/Not Applicable
Syndicated Services	Syndicated Services In-house/Outsourced/Not Applicable
Trade Panel	Trade Panel In-house/Outsourced/Not Applicable
Media Buy-Print	Media Buy-Print In-house/Outsourced/Not Applicable
Media Production - Print	Media Production - Print In-house/Outsourced/Not Applicable
Media Buy-Radio	Media Buy-Radio In-house/Outsourced/Not Applicable
Media Production - Radio	Media Production - Radio In-house/Outsourced/Not Applicable
Media Buy - TV	Media Buy - TV In-house/Outsourced/Not Applicable
Media Production - TV	Media Production - TV In-house/Outsourced/Not Applicable
Media Buy – Online	Media Buy – Online In-house/Outsourced/Not Applicable
Media Production - Online	Media Production - Online In-house/Outsourced/Not Applicable
CRM/Database Management	CRM/Database Management In-house/Outsourced/Not Applicable
Continuity Programs	Continuity Programs In-house/Outsourced/Not Applicable
Telemarketing	Telemarketing In-house/Outsourced/Not Applicable

Other (please specify)

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6. Indicate if you currently work on any competitor brands for the Colgate-Palmolive categories listed below.

	Yes	No
Oral Care: Toothpaste	*Indicate if you currently work on any competitor brands for the Colgate-Palmolive categories listed below. Oral Care: Toothpaste Yes	Oral Care: Toothpaste No
Oral Care: Toothbrush - Manual	Oral Care: Toothbrush - Manual Yes	Oral Care: Toothbrush - Manual No
Oral Care: Toothbrush - Powered	Oral Care: Toothbrush - Powered Yes	Oral Care: Toothbrush - Powered No
Oral Care: Mouth Rinse	Oral Care: Mouth Rinse Yes	Oral Care: Mouth Rinse No
Oral Care: At Home Whitening (Simply White)	Oral Care: At Home Whitening (Simply White) Yes	Oral Care: At Home Whitening (Simply White) No
Oral Care: Floss	Oral Care: Floss Yes	Oral Care: Floss No
Personal Care: Bar Soaps	Personal Care: Bar Soaps Yes	Personal Care: Bar Soaps No
Personal Care: Shower and Bath Gels	Personal Care: Shower and Bath Gels Yes	Personal Care: Shower and Bath Gels No
Personal Care: Liquid Hand Soap	Personal Care: Liquid Hand Soap Yes	Personal Care: Liquid Hand Soap No
Personal Care: Body Lotions	Personal Care: Body Lotions Yes	Personal Care: Body Lotions No
Personal Care: Shave Preparations	Personal Care: Shave Preparations Yes	Personal Care: Shave Preparations No
Personal Care: Deodorants	Personal Care: Deodorants Yes	Personal Care: Deodorants No
Personal Care: Shampoo/Conditioners	Personal Care: Shampoo/Conditioners Yes	Personal Care: Shampoo/Conditioners No
Personal Care: Hair Styling	Personal Care: Hair Styling Yes	Personal Care: Hair Styling No
Home Care: Detergents	Home Care: Detergents Yes	Home Care: Detergents No
Home Care: Fabric Conditioners/Softeners/Shampoos	Home Care: Fabric Conditioners/Softeners/Shampoos Yes	Home Care: Fabric Conditioners/Softeners/Shampoos No
Home Care: Hand Dishwashing	Home Care: Hand Dishwashing Yes	Home Care: Hand Dishwashing No
Home Care: Automatic Dishwashing	Home Care: Automatic Dishwashing Yes	Home Care: Automatic Dishwashing No
Home Care: Household Surface Cleaners	Home Care: Household Surface Cleaners Yes	Home Care: Household Surface Cleaners No
Hill's Pet Care: Pet Food	Hill's Pet Care: Pet Food Yes	Hill's Pet Care: Pet Food No

7. Define any potential conflicts of interest you might have if you provided services to Colgate-Palmolive as defined above. For each potential conflict, please indicate the companies and brands you support, the services you provide, and in what locations.

Define any potential conflicts of interest you might have if you provided services to Colgate-Palmolive as defined above. For each potential conflict, please indicate the companies and brands you support, the services you provide, and in what locations.

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8. Which consumer target group do you have marketing experience with?

	Yes	No
Women 18-34	*Which consumer target group do you have marketing experience with? Women 18-34 Yes	Women 18-34 No
Women 35-49	Women 35-49 Yes	Women 35-49 No
Men 18-34	Men 18-34 Yes	Men 18-34 No
Men 35-49	Men 35-49 Yes	Men 35-49 No
Active Adults	Active Adults Yes	Active Adults No
College Students	College Students Yes	College Students No
Teen Boys	Teen Boys Yes	Teen Boys No
Teen Girls	Teen Girls Yes	Teen Girls No
African Americans	African Americans Yes	African Americans No
Hispanics	Hispanics Yes	Hispanics No
Mothers with children less than 3 years old	Mothers with children less than 3 years old Yes	Mothers with children less than 3 years old No
Mothers with children less than 12 years old	Mothers with children less than 12 years old Yes	Mothers with children less than 12 years old No

Other (please specify)

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9. Which industry market segment have you worked in?

	Yes	No
Consumer Packaged Goods	*Which industry market segment have you worked in? Consumer Packaged Goods Yes	Consumer Packaged Goods No
Personal Care	Personal Care Yes	Personal Care No
Oral Care	Oral Care Yes	Oral Care No
Home Care	Home Care Yes	Home Care No
Pet Nutrition	Pet Nutrition Yes	Pet Nutrition No
Retail - Drug	Retail - Drug Yes	Retail - Drug No
Retail - Food	Retail - Food Yes	Retail - Food No
Retail - Mass	Retail - Mass Yes	Retail - Mass No
Retail - Dollar Discount	Retail - Dollar Discount Yes	Retail - Dollar Discount No
Professional (i.e. Medical/Dental Professionals)	Professional (i.e. Medical/Dental Professionals) Yes	Professional (i.e. Medical/Dental Professionals) No

Other (please specify)

10. Please provide the following (in US$):

Please provide the following (in US$): Annual Sales Revenue current year (Projected)
Annual Sales Revenue prior year

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11. Please provide the following:

Please provide the following: Total Number of Full Time Employees - current year
Total Number of Full Time Employees - prior year

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12. List your top 2 customers (excluding Colgate-Palmolive) of 2007 (in revenues). State how long each has been a customer and indicate services provided.

List your top 2 customers (excluding Colgate-Palmolive) of 2007 (in revenues). State how long each has been a customer and indicate services provided. Customer #1 - Name
# of years doing business
Services
Customer #2 - Name
# of years doing business
Services

13. What differentiates you from your direct competitors?

What differentiates you from your direct competitors?