Deliciously Exquisite Handbags

Deliciously Exquisite Handbags - Questionnaire

1. Thank you for taking a few minutes to answer our Designs by Jayne survey. We are considering a name change and your input is very important to us. To show our appreciation, we will be giving the first 100 survey respondents a $45 gift certificate towards a Designs by Jayne handbag. Directions on how to receive your certificate are explained in Question #9.

Thanks again!

Thank you for taking a few minutes to answer our Designs by Jayne survey. We are considering a name change and your input is very important to us. To show our appreciation, we will be giving the first 100 survey respondents a $45 gift certificate towards a Designs by Jayne handbag. Directions on how to receive your certificate are explained in Question #9. Thanks again!

2. Are you familiar with Designs by Jayne handbags?

Are you familiar with Designs by Jayne handbags? Yes I have heard of DbJ, and I even own a Designs by Jayne bag.

Yes I have heard of DbJ, but I don't own a Designs by Jayne bag.

It kind of sounds familiar.

No, I am not familiar with DbJ.

Not sure.

Other (please specify)

3. What do think of when you hear the name "Designs by Jayne" -- please share any instant connotations, expected price, design styles, where the handbags are designed, what type of retailers would carry these bags, etc.

(Please feel free to include random thoughts and associations, no need for complete sentences.)

What do think of when you hear the name "Designs by Jayne" -- please share any instant connotations, expected price, design styles, where the handbags are designed, what type of retailers would carry these bags, etc. (Please feel free to include random thoughts and associations, no need for complete sentences.)

4. Are you more or less likely to buy a product that is associated with a good cause or charity?

(Please check all that apply)

Are you more or less likely to buy a product that is associated with a good cause or charity? (Please check all that apply) Much more likely, choose them over other products even if they cost a bit more.

More likely, like to feel like I am helping to make a difference.

Depends on price.

Depends on the cause.

Depends on quality.

Less likely to buy a product associated with a good cause or charity.

This is not a consideration at all.

5. In the last year, have you purchased a product associated with a charity or cause? If yes, please describe the product, charity and how you knew they were connected (e.g. pink ribbon on package or advertisement).

In the last year, have you purchased a product associated with a charity or cause? If yes, please describe the product, charity and how you knew they were connected (e.g. pink ribbon on package or advertisement).

6. Jayne Dearborn started designing handbags as a path to healing after the loss of her son, Max, when he was only 7 years old. Max had AML a fairly rare form of leukemia that has a low survival rate. Jayne was obviously devastated by the unthinkably tragic loss of her son, but also realized that it was important for her to find a way to deal with this loss in a healthy way so that she could be good mom for her other two wonderful sons, Michael and Sam.

One day during a visit to a fabric store she noticed that she actually felt happy, and she hadn't had that feeling in a long time. She soon found that designing bags, something she had never done before, was a cathartic experience that helped her find peace. Soon the whole family was part of the process. Her oldest son even designed her first logo and her loving husband, Chris, manages the sales. Hope and healing is a integral part of their family business. Today the Dearborns dedicate a portion of all of the handbags to help fund childhood cancer research and have even started a non-profit dedicated to finding a cure and supporting families dealing with AML.

We recognize that this is both a story of heartache and inspiration. We are hoping you can tell us how you feel about supporting a company with this kind of mission.

Jayne Dearborn started designing handbags as a path to healing after the loss of her son, Max, when he was only 7 years old. Max had AML a fairly rare form of leukemia that has a low survival rate. Jayne was obviously devastated by the unthinkably tragic loss of her son, but also realized that it was important for her to find a way to deal with this loss in a healthy way so that she could be good mom for her other two wonderful sons, Michael and Sam. One day during a visit to a fabric store she noticed that she actually felt happy, and she hadn't had that feeling in a long time. She soon found that designing bags, something she had never done before, was a cathartic experience that helped her find peace. Soon the whole family was part of the process. Her oldest son even designed her first logo and her loving husband, Chris, manages the sales. Hope and healing is a integral part of their family business. Today the Dearborns dedicate a portion of all of the handbags to help fund childhood cancer research and have even started a non-profit dedicated to finding a cure and supporting families dealing with AML. We recognize that this is both a story of heartache and inspiration. We are hoping you can tell us how you feel about supporting a company with this kind of mission. I love to hear the background and passion behind the creation of new businesses and am more likely to support them - and I feel good about my purchase.

I only research the background after I find a product I like for other reasons like quality, price, customer service, etc.

I find that the background of sad or tragic experiences can be painful to think about and it is overwhelming. Makes me sad when I see the product.

Please share any other considerations or reactions:

7. Designs by Jayne is currently considering changing the company name to include Max's name. Possibilities include Jayne Max or Max Dearborn (you will have a chance to give your opinion on which name in the next question).

What do you think about the idea of brining in Max's name? (Please feel free to be completely honest and also check all that apply)

Designs by Jayne is currently considering changing the company name to include Max's name. Possibilities include Jayne Max or Max Dearborn (you will have a chance to give your opinion on which name in the next question). What do you think about the idea of brining in Max's name? (Please feel free to be completely honest and also check all that apply) It is a great idea because it honors his memory.

It is a great idea because Max sounds good as part of the brand name, would make women more likely to purchase.

I don't like this idea because it seems exploitive.

I don't like this idea because it bring their tragic loss to the forefront.

I'm not sure.

I like the existing name.

Other (please specify)

8. Keeping in mind that the brand name will be on each handbag, please choose the name you like most.

	Designs by Jayne	Jayne Max	Max Dearborn	Max Jayne
Brand Name	Keeping in mind that the brand name will be on each handbag, please choose the name you like most. Brand Name Designs by Jayne	Jayne Max	Max Dearborn	Max Jayne

Other name ideas?

9. Thank you so much for taking the time to share your opinions and input, we are very grateful. To thank you for your time, we would love to send you a $45 gift certificate from Designs by Jayne.

To allow us to keep this survey anonymous, to receive your certificate please send your name and address to this e-mail address:jayne@designsbyjayne.com

Please feel free to include any additional comments below.

Thank you so much for taking the time to share your opinions and input, we are very grateful. To thank you for your time, we would love to send you a $45 gift certificate from Designs by Jayne. To allow us to keep this survey anonymous, to receive your certificate please send your name and address to this e-mail address:jayne@designsbyjayne.com Please feel free to include any additional comments below.

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2. Are you familiar with Designs by Jayne handbags?

4. Are you more or less likely to buy a product that is associated with a good cause or charity?(Please check all that apply)

5. In the last year, have you purchased a product associated with a charity or cause? If yes, please describe the product, charity and how you knew they were connected (e.g. pink ribbon on package or advertisement).

8. Keeping in mind that the brand name will be on each handbag, please choose the name you like most.

4. Are you more or less likely to buy a product that is associated with a good cause or charity?

(Please check all that apply)