THE ETHICAL PROBLEMS OF THE PHILIPPINE MASS MEDIA: AN ANALYSIS
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1. Default Section

 
Dear Respondent:

Greetings!

The undersigned are currently pursuing their undergraduate research entitled “Ethical Problems of the Philippines Mass Media: An Analysis” as partial fulfillment of the requirements for the degree Bachelor of Arts Major in Mass Communication-Broadcast.

It is in this connection that they would like to request for a few minutes of your time to answer the attached questionnaire intended to gather data for the said research.

Rest assured that the information you shared will be treated with utmost confidentiality.

Thank you.





Note: Respondents must be a media practitioner
1. I. PROFILE OF THE RESPONDENTS
INSTRUCTIONS: Choose the following that matches your answer.
AGE:
2. GENDER:
3. Civil Status
4. II. A. ETHICAL PROBLEMS OF THE PHILIPPINE MASS MEDIA
INSTRUCTIONS: Read the following statements in the first column and check the following cell that corresponds your answer.
SA= Strongly Agree A= Agree MA= Minimally Agree
D= Disagree SD= Strongly Disagree


SD(1)D(2)MA(3)A(4)SA(5)
1. Philippine Media lacks credibility.
2. Philippine Media is irresponsible.
3. Philippine Media is ambitious.
4. Philippine Media is careless.
5. Philippine Media is not truthful.
6. Philippine Media is sensationalized.
7. Philippine Media is not fair.
8. Philippine Media dishes out a comment and criticizes the other side involve in the issue.
9. Philippine Media is discriminating members of the society.
10. Philippine Media is always reporting about extreme crimes and violence such as bugbugan, gahasaan, saksakan, barilan.
11. Philippine Media delivers news about graft and corruption in the government and they do not just report about the development of our economy.
13. Philippine Media gets the attention of the audiences when they report about negative issues.
14. Philippine Media as “bad news media” gives a bad impression to our country.
15. Resolution stories are easily pushed aside in favor of the most colorful and most shocking news.
5. B. RECOMMENDATIONS TO THE PHILIPPINE MASS MEDIA TO BE ABLE TO RESOLVE ITS ETHICAL PROBLEMS
SD(1)D(2)MA(3)A(4)SA(5)
1. Press Organization such as KBP and MTRCB should set legal actions to prevent violations in Media Code of Ethics.
2. Media practitioners should regulate themselves.
3. Media practitioners should look in all angles of the story.
4. Media practitioners should not exaggerate their news just to gain profit.
5. The members of Philippine media should have lectures and seminars regarding media ethics.
6. C. EFFECTS OF THE ETHICAL PROBLEMS TO THE PRACTICE OF THE MEDIA PROFESSION
SD(1)D(2)MA(3)A(4)SA(5)
1. The media profession will be questionable
2. Audience may lose trust in media.
3. Media may lead the members of the society to misconceptions on public issue.
4. Media may pollute the minds of young individuals.
5. Media might link children in violence at their very young age.
7. D. IMPORTANCE OF BEING AWARE ON ETHICAL PROBLEMS OF PHILIPPINE MASS MEDIA
SD(1)D(2)MA(3)A(4)SA(5)
1. Being aware on press ethical problems may help the media practitioners to improve their profession.
2. Media practitioners will be more careful in disseminating information.
3. Media practitioners will be aware of their limitations.
4. Future media practitioners will be more responsible in respecting Media Code of Ethics.
5. Sued media practitioners will be lessened.
6. Philippine Media must create comprehensive framework for media reportage.
7. The government must impose a law for non-credibility of media.
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