Public Relations Knowledge Survey

This is not a test or exam. It is a survey to measure your knowledge about public relations. The six questions are structured on a hypothetical situation that a friend might ask you to help with. In the spaces provided, consider each question and write a short, but complete, answer addressing the question presented the best you can. Remember, you are trying to help a friend with a project. There are no right or wrong answers on this survey. Just provide the very best answer you can formulate based on the information you are given. Complete each short essay answer being as complete and thorough as possible.

1. Name

Name

2. Student Number

Student Number

3. Course Number and Section

Course Number and Section

4. Date

Date

5. Your friend is the owner of a local franchise of a well-known, national fast food restaurant chain (i.e. McDonalds, Burger King, etc.). During the past year, small children from three prominent families in the community have undergone treatment for life threatening illnesses at a children's hospital in a nearby city at great emotional and monetary cost. Your friend has decided to create and sponsor a community foundation affiliated with his restaurant to serve as a financial resource for families of acutely ill children. He asks you to prepare a public relations plan for the project that he can send to his corporate headquarters for approval. In the space below, write a plan that addresses public relations challenges for selling the project to the corporate headquarters and launching it in the community.

Your friend is the owner of a local franchise of a well-known, national fast food restaurant chain (i.e. McDonalds, Burger King, etc.). During the past year, small children from three prominent families in the community have undergone treatment for life threatening illnesses at a children's hospital in a nearby city at great emotional and monetary cost. Your friend has decided to create and sponsor a community foundation affiliated with his restaurant to serve as a financial resource for families of acutely ill children. He asks you to prepare a public relations plan for the project that he can send to his corporate headquarters for approval. In the space below, write a plan that addresses public relations challenges for selling the project to the corporate headquarters and launching it in the community.

6. One way to let people know about the community foundation is to get it mentioned in the local newspaper, and radio and television news. In the space below, write a brief description of how you would go about getting the local news media to talk about the new children's foundation.

One way to let people know about the community foundation is to get it mentioned in the local newspaper, and radio and television news. In the space below, write a brief description of how you would go about getting the local news media to talk about the new children's foundation.

7. Your friend owns a franchise and is part of a major international fast food restaurant chain which owes its success to conformity and all stores doing exactly the same thing. The local children''s foundation will be unique to the store and may pose an issue for the chain's senior management. In the space below, write a brief report to your friend that explains the potential problems the chain's management may have with the local foundation and how you would resolve them.

Your friend owns a franchise and is part of a major international fast food restaurant chain which owes its success to conformity and all stores doing exactly the same thing. The local children''s foundation will be unique to the store and may pose an issue for the chain's senior management. In the space below, write a brief report to your friend that explains the potential problems the chain's management may have with the local foundation and how you would resolve them.

8. After the foundation has been approved by the restaurant chain and all of the necessary paperwork has been completed, your friend will want to make a formal announcement to the public about the foundation. In the space below, write a press release announcing the new foundation.

After the foundation has been approved by the restaurant chain and all of the necessary paperwork has been completed, your friend will want to make a formal announcement to the public about the foundation. In the space below, write a press release announcing the new foundation.

9. Once the foundation has been announced, a number of public relations elements will be needed to communicate and educate the public about the foundation and get them to donate money to it. In the space below list as many public relations tactics as you can that will help communicate to the public about the foundation. For each tactic, include a brief description of what it will accomplish and how you would go about getting that work done for your friend.

Once the foundation has been announced, a number of public relations elements will be needed to communicate and educate the public about the foundation and get them to donate money to it. In the space below list as many public relations tactics as you can that will help communicate to the public about the foundation. For each tactic, include a brief description of what it will accomplish and how you would go about getting that work done for your friend.