Exit this survey >> Marketing Knowledge Exam 1. 10 Quick Questions on Marketing Question Title * 1. To get your results quickly type in your email address Question Title * 2. Perception vs. Reality- Which impacts your revenue more? They are both equal Perception is greater than reality Reality is greater than perception Question Title * 3. 83% of all prospects surveyed in 2009/2010 said the FIRST contact they make with your club is... Website Stopped in Called In Read Literature Question Title * 4. Which improvement will make you more money? 10% increase in member spending 10% increase in member retention 10% increase in prospective member leads Question Title * 5. Which would make the Best Unique Selling Point? We have the most equipment. We have the nicest staff. We deliver 66 group classes each week. Question Title * 6. The #1 answer members accross the country answered to 'What was the most important to you when choosing a healthclub' Club that gets me results Club with wide variety of equipment Club with great customer service Club that is inexpensive Club that is convenient to home or work Question Title * 7. Which is a harder task? Getting new members to join your club Getting current members to last longer Question Title * 8. What type of websites do prospects spend the most time on and get best results for owners? Cool with graphics, Flash buttons and videos Wild with hip pictures and colorful text Ones with low risk offers that speak to them Question Title * 9. What are the only 3 ways to make more money with your health club? Question Title * 10. Marketing is __________________ a campaign a message a system an ad a pain in the ass Done >>
