Pharma Use of Rx Data Survey

1. Introduction

Thanks for taking a few minutes to respond to the following survey and giving us your thoughts.

After finishing the survey, you will be taken to a summary review of the results to date. No open-ended results that may contain personal information of respondents will be shown.

Your response is confidential - we do not reveal your answers in association with personally-identifiable information unless you give us permission to do so. Aggregate results will be reported in a future issue of Pharma Marketing News and will be available on the Pharma Marketing Network website Survey Page.

If you have any problems with this survey or questions, please contact John Mack at 215-504-4164 or johnmack@virsci.com.

1. Please indicate your affiliation (choose the one that best describes the type of organization you are involved in).

Please indicate your affiliation (choose the one that best describes the type of organization you are involved in). Ad/Marketing agency

Academia

Drug/Biotech/Device company

PR agency

Publisher

Market research firm

Consultant

Other (please specify)

THE ISSUE: Limiting Pharma Access to Physician Prescribing Data

Pharmaceutical companies use physician prescribing data for a variety of purposes, but arguably mostly for sales and marketing purposes.

Some doctors object to the use of prescribing data to target them for marketing. New Hamspire has recently passed a bill limiting the sales of physician Rx data to pharmaceutical companies for "commercial purposes," including -- but not limited to -- marketing purposes.

This issue is discussed in more detail on Pharma Marketing Blog: Who's Data Is It Anyway? and Specious Arguments in Favor of Rx Data Use.

2. Please indicate whether you agree or disagree with each of the following statements regarding the benefits of pharma use of physician prescribing data:

	Agree strongly	Agree somewhat	Neither agree nor disagree	Disagree somewhat	Disagree strongly
Prescribing data allow pharmaceutical promotion to be relevant and specific, making the whole process more cost-effective	*Please indicate whether you agree or disagree with each of the following statements regarding the benefits of pharma use of physician prescribing data: Prescribing data allow pharmaceutical promotion to be relevant and specific, making the whole process more cost-effective Agree strongly	Prescribing data allow pharmaceutical promotion to be relevant and specific, making the whole process more cost-effective Agree somewhat	Prescribing data allow pharmaceutical promotion to be relevant and specific, making the whole process more cost-effective Neither agree nor disagree	Prescribing data allow pharmaceutical promotion to be relevant and specific, making the whole process more cost-effective Disagree somewhat	Prescribing data allow pharmaceutical promotion to be relevant and specific, making the whole process more cost-effective Disagree strongly
Physician prescribing data helps manufacturers to alert physicians of important new information about medicines in a timely fashion	Physician prescribing data helps manufacturers to alert physicians of important new information about medicines in a timely fashion Agree strongly	Physician prescribing data helps manufacturers to alert physicians of important new information about medicines in a timely fashion Agree somewhat	Physician prescribing data helps manufacturers to alert physicians of important new information about medicines in a timely fashion Neither agree nor disagree	Physician prescribing data helps manufacturers to alert physicians of important new information about medicines in a timely fashion Disagree somewhat	Physician prescribing data helps manufacturers to alert physicians of important new information about medicines in a timely fashion Disagree strongly

3. Please indicate whether you agree or disagree with each of the following statements regarding physicians right to opt-out of having their Rx data sold to pharma companies:

	Agree strongly	Agree somewhat	Neither agree nor disagree	Disagree somewhat	Disagree strongly
Physicians should be able to opt-out of having their Rx data sold to pharma companies for ANY USE	*Please indicate whether you agree or disagree with each of the following statements regarding physicians right to opt-out of having their Rx data sold to pharma companies: Physicians should be able to opt-out of having their Rx data sold to pharma companies for ANY USE Agree strongly	Physicians should be able to opt-out of having their Rx data sold to pharma companies for ANY USE Agree somewhat	Physicians should be able to opt-out of having their Rx data sold to pharma companies for ANY USE Neither agree nor disagree	Physicians should be able to opt-out of having their Rx data sold to pharma companies for ANY USE Disagree somewhat	Physicians should be able to opt-out of having their Rx data sold to pharma companies for ANY USE Disagree strongly
Physicians should be able to opt-out of having their Rx data sold to pharma companies for MARKETING PURPOSES ONLY	Physicians should be able to opt-out of having their Rx data sold to pharma companies for MARKETING PURPOSES ONLY Agree strongly	Physicians should be able to opt-out of having their Rx data sold to pharma companies for MARKETING PURPOSES ONLY Agree somewhat	Physicians should be able to opt-out of having their Rx data sold to pharma companies for MARKETING PURPOSES ONLY Neither agree nor disagree	Physicians should be able to opt-out of having their Rx data sold to pharma companies for MARKETING PURPOSES ONLY Disagree somewhat	Physicians should be able to opt-out of having their Rx data sold to pharma companies for MARKETING PURPOSES ONLY Disagree strongly
Physicians should NOT be able to opt-out of having their Rx data sold to pharma companies	Physicians should NOT be able to opt-out of having their Rx data sold to pharma companies Agree strongly	Physicians should NOT be able to opt-out of having their Rx data sold to pharma companies Agree somewhat	Physicians should NOT be able to opt-out of having their Rx data sold to pharma companies Neither agree nor disagree	Physicians should NOT be able to opt-out of having their Rx data sold to pharma companies Disagree somewhat	Physicians should NOT be able to opt-out of having their Rx data sold to pharma companies Disagree strongly

4. Which of the following possible uses of physician Rx data by pharma companies do you think is appropriate? (Check all that apply.)

Which of the following possible uses of physician Rx data by pharma companies do you think is appropriate? (Check all that apply.) Use by individual sales reps

Use by home office for sales and marketing performance

Use for clinical trial recruitment

Use for targeted physician marketing campaigns

Use for targeted CME invitations

Use for targeted drug warning letters

Other (please specify)

5. Because there are many nuances that may have influenced your answers, your comments here will help explain your choices in the previous questions.

Because there are many nuances that may have influenced your answers, your comments here will help explain your choices in the previous questions.

6. Pharma Marketing Network maintains a list of experts in pharmaceutical marketing, advertising, and sales. We contact experts to interview for articles, recruit speakers for our educational audio conferences, for referrals to reporters or executive recruiters, etc.

If you wish to be contacted or listed as an expert on this subject, please provide your contact information below.

Pharma Marketing Network maintains a list of experts in pharmaceutical marketing, advertising, and sales. We contact experts to interview for articles, recruit speakers for our educational audio conferences, for referrals to reporters or executive recruiters, etc. If you wish to be contacted or listed as an expert on this subject, please provide your contact information below. First Name
Last Name
Job Title
Company
E-mail Address
Phone Number

7. Please provide additional details regarding your areas of expertise here.

Please provide additional details regarding your areas of expertise here.

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