THE ISSUE: Limiting Pharma Access to Physician Prescribing Data
Pharmaceutical companies use physician prescribing data for a variety of purposes, but arguably mostly for sales and marketing purposes.
Some doctors object to the use of prescribing data to target them for marketing. New Hamspire has recently passed a bill limiting the sales of physician Rx data to pharmaceutical companies for "commercial purposes," including -- but not limited to -- marketing purposes.
This issue is discussed in more detail on Pharma Marketing Blog: Who's Data Is It Anyway? and Specious Arguments in Favor of Rx Data Use.