Yogurt store customer survey

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1. Which store do you patronize?

Which store do you patronize? Kiwiberri

Pinkberry

Red Mango

Other

2. How often do you shop at this store?

How often do you shop at this store? First time

Less than once per month

Once per month

Once per week

More than once per week

3. How often do you eat frozen treats?

How often do you eat frozen treats? First time

Less than once per month

Once per month

Once per week

More than once per week

4. Why do you come here? How important are these dimensions to you?

	Importance	Quality
People watch	Why do you come here? How important are these dimensions to you? People watch Importance	Quality
The latest thing/Everybody is doing it	The latest thing/Everybody is doing it Importance	Quality
Hip/Cool place	Hip/Cool place Importance	Quality
Stylish	Stylish Importance	Quality
Healthy/pure	Healthy/pure Importance	Quality
Taste of yogurt	Taste of yogurt Importance	Quality
Atmosphere	Atmosphere Importance	Quality
Convenient	Convenient Importance	Quality
Affordable	Affordable Importance	Quality
Comfortable	Comfortable Importance	Quality
Informal	Informal Importance	Quality
Range of menu	Range of menu Importance	Quality

5. How does this store compare to other frozen treat establishments?

How does this store compare to other frozen treat establishments? Much better

Better

About the same

Worse

Much worse

Yogurt store customer survey
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