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This issue's dilemma:

Pickin’ the right newsletter format

I'm developing a fee-based e-newsletter designed to be paid for/sponsored by larger organizations on behalf of their members/employees/clients. I intend to have each issue distributed — not by me through a master database — but by this collection of sponsoring organizations. I'm assuming they'd prefer to retain control of distribution and addresses, and spam-blockers won't be as much of an issue when the e-newsletter issue is sent internally. What would be the ideal format for such a newsletter (i.e., HTML email with article links to a Web site, PDF attachment or send a link to readers for the online newsletter)?

— Christine H., Parenting Solutions

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