Magneto ezine survey, August 2006

1. Headlines

[Answer and tip on next page]

1. What percentage of people do you think ONLY read the headline of a marketing piece (e.g. ad, brochure, email) before moving on (i.e. the headline doesn't grab them enough to read the rest)?

What percentage of people do you think ONLY read the headline of a marketing piece (e.g. ad, brochure, email) before moving on (i.e. the headline doesn't grab them enough to read the rest)? 60 percent

70 percent

80 percent

90 percent

Other (please specify)