THE Magazine Reader Survey 2016

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* 1. Why do you read THE magazine?

For coverage and reviews of artists, exhibitions, shows and other creative/cultural events in Santa Fe.

To find recommended things to do in Santa Fe.

I appreciate THE magazine's critical perspectives.

To see if I recognize anyone in the Out and About spread.

Other (please specify)

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* 2. Where else do you generally acquire this kind of content?

Word of mouth

Other local publications

National publications

Websites or blogs

Other (please specify)

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* 3. How frequently do you read THE magazine?

Every issue

Most issues

Once in a while

Never

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* 4. On average, how long do you spend reading THE magazine?

2 hours or longer

1 hour

30 minutes

Flip through quickly

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* 5. These are sections that have appeared in issues of THE magazine. Please select how often you read or look at them:

	Every Issue	Some Issues	Rarely / Never
Book review	Book review Every Issue	Book review Some Issues	Book review Rarely / Never
Letters to the Editor	Letters to the Editor Every Issue	Letters to the Editor Some Issues	Letters to the Editor Rarely / Never
Out and About images	Out and About images Every Issue	Out and About images Some Issues	Out and About images Rarely / Never
Exhibition Previews	Exhibition Previews Every Issue	Exhibition Previews Some Issues	Exhibition Previews Rarely / Never
Feature Article or Interview	Feature Article or Interview Every Issue	Feature Article or Interview Some Issues	Feature Article or Interview Rarely / Never
Critical Reflections / Exhibition Reviews	Critical Reflections / Exhibition Reviews Every Issue	Critical Reflections / Exhibition Reviews Some Issues	Critical Reflections / Exhibition Reviews Rarely / Never
One Bottle	One Bottle Every Issue	One Bottle Some Issues	One Bottle Rarely / Never
Calendar of Openings	Calendar of Openings Every Issue	Calendar of Openings Some Issues	Calendar of Openings Rarely / Never
Dining Guide	Dining Guide Every Issue	Dining Guide Some Issues	Dining Guide Rarely / Never
Writings Page / Poetry	Writings Page / Poetry Every Issue	Writings Page / Poetry Some Issues	Writings Page / Poetry Rarely / Never
Photography Page / Architectural Detail	Photography Page / Architectural Detail Every Issue	Photography Page / Architectural Detail Some Issues	Photography Page / Architectural Detail Rarely / Never
Artist Profile (formerly Universe Of...)	Artist Profile (formerly Universe Of...) Every Issue	Artist Profile (formerly Universe Of...) Some Issues	Artist Profile (formerly Universe Of...) Rarely / Never
Studio visits with Artists	Studio visits with Artists Every Issue	Studio visits with Artists Some Issues	Studio visits with Artists Rarely / Never
Advertisements	Advertisements Every Issue	Advertisements Some Issues	Advertisements Rarely / Never

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* 6. Rate your interest in THE providing coverage of the following:

	Very interested	Might be interested	Not interested
Visual Arts	Visual Arts Very interested	Visual Arts Might be interested	Visual Arts Not interested
Performance Arts - Dance, Theatre	Performance Arts - Dance, Theatre Very interested	Performance Arts - Dance, Theatre Might be interested	Performance Arts - Dance, Theatre Not interested
Design	Design Very interested	Design Might be interested	Design Not interested
Maker culture, Craft	Maker culture, Craft Very interested	Maker culture, Craft Might be interested	Maker culture, Craft Not interested
Architecture	Architecture Very interested	Architecture Might be interested	Architecture Not interested
Travel - Regional Weekend Getaways	Travel - Regional Weekend Getaways Very interested	Travel - Regional Weekend Getaways Might be interested	Travel - Regional Weekend Getaways Not interested
Travel - Small or Midsize Arts Communities / Destinations	Travel - Small or Midsize Arts Communities / Destinations Very interested	Travel - Small or Midsize Arts Communities / Destinations Might be interested	Travel - Small or Midsize Arts Communities / Destinations Not interested
Travel - National or International Arts Destinations or Events	Travel - National or International Arts Destinations or Events Very interested	Travel - National or International Arts Destinations or Events Might be interested	Travel - National or International Arts Destinations or Events Not interested
Literary Content - poetry, comics, photo essays, experimental, nature writing, fiction	Literary Content - poetry, comics, photo essays, experimental, nature writing, fiction Very interested	Literary Content - poetry, comics, photo essays, experimental, nature writing, fiction Might be interested	Literary Content - poetry, comics, photo essays, experimental, nature writing, fiction Not interested
Environmental Concerns - Sustainable Living, Conservation	Environmental Concerns - Sustainable Living, Conservation Very interested	Environmental Concerns - Sustainable Living, Conservation Might be interested	Environmental Concerns - Sustainable Living, Conservation Not interested
Food, Dining, Restaurants, Wine, Beer, Cocktails, Nightlife	Food, Dining, Restaurants, Wine, Beer, Cocktails, Nightlife Very interested	Food, Dining, Restaurants, Wine, Beer, Cocktails, Nightlife Might be interested	Food, Dining, Restaurants, Wine, Beer, Cocktails, Nightlife Not interested
Community Building, Arts Education	Community Building, Arts Education Very interested	Community Building, Arts Education Might be interested	Community Building, Arts Education Not interested

Other (please specify)

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* 7. I want THE magazine to focus on

Local Arts - Santa Fe and New Mexico

Regional Arts - (Texas, Colorado, Utah, Arizona)

National Arts (New York, Miami, Los Angeles)

International Arts (Venice, Basel, Mexico City)

Other (please specify)

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* 8. Which regions, countries, or cities are you most interested in reading about in THE?

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* 9. What issues, topics, or themes you would like to see covered in future issues of THE?

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* 10. One specific critique I have is...

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* 11. Do you ever visit THE magazine's website? (themagazineonline.com)

Yes

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* 12. Would you be interested in accessing more content online?

Yes

Other (please specify)

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* 13. If THE offered other kinds of events or programming, what would you like to see or participate in?

Art Writer residencies

Speaker series

Round table discussions

Other (please specify)

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* 14. Please rate the quality of the following

	Excellent	Good	Could use some work	Poor
Content	Content Excellent	Content Good	Content Could use some work	Content Poor
Cover	Cover Excellent	Cover Good	Cover Could use some work	Cover Poor
Ease of reading	Ease of reading Excellent	Ease of reading Good	Ease of reading Could use some work	Ease of reading Poor
Layout / Design	Layout / Design Excellent	Layout / Design Good	Layout / Design Could use some work	Layout / Design Poor
Writing	Writing Excellent	Writing Good	Writing Could use some work	Writing Poor
Editorial / Advertising Balance	Editorial / Advertising Balance Excellent	Editorial / Advertising Balance Good	Editorial / Advertising Balance Could use some work	Editorial / Advertising Balance Poor

Other (please specify)

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* 15. In terms of the design and aesthetic of THE magazine, what stands out or could use some work?

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* 16. To what degree does THE magazine contribute to the community in Santa Fe and New Mexico?

Greatly contributes

Somewhat contributes

Could contribute more

Does not contribute at all

THE Magazine Reader Survey 2016

Reader Feedback + Interests

Question Title

* 1. Why do you read THE magazine?

Question Title

* 2. Where else do you generally acquire this kind of content?

Question Title

* 3. How frequently do you read THE magazine?

Question Title

* 4. On average, how long do you spend reading THE magazine?

Question Title

* 5. These are sections that have appeared in issues of THE magazine. Please select how often you read or look at them:

Question Title

* 6. Rate your interest in THE providing coverage of the following:

Question Title

* 7. I want THE magazine to focus on

Question Title

* 8. Which regions, countries, or cities are you most interested in reading about in THE?

Question Title

* 9. What issues, topics, or themes you would like to see covered in future issues of THE?

Question Title

* 10. One specific critique I have is...

Question Title

* 11. Do you ever visit THE magazine's website? (themagazineonline.com)

Question Title

* 12. Would you be interested in accessing more content online?

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* 13. If THE offered other kinds of events or programming, what would you like to see or participate in?

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* 14. Please rate the quality of the following

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* 15. In terms of the design and aesthetic of THE magazine, what stands out or could use some work?

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* 16. To what degree does THE magazine contribute to the community in Santa Fe and New Mexico?

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* 17. What other suggestions do you have for THE magazine?