Naming our integrated hospital corporation |
Have your say on the name for our new hospital corporation
Hotel Dieu Hospital (HDH) and Kingston General Hospital (KGH) are joining forces to operate as one organization on two sites. HDH will continue to provide specialized outpatient care while KGH will provide complex and specialized inpatient care and cancer care. The new academic health sciences centre will have a single Board of Directors, Chief Executive Officer, executive team and budget. At the same time, the integration of the two hospitals will respect the mission and values of each site. HDH will retain its Catholic identity and mission and KGH will remain a secular site.
Deciding on a name is an important piece of the branding process for the new organization. It is our opportunity to clearly describe to ourselves and our community who we are and what we do. The new name will act as an "umbrella brand" for both of the hospital sites, which will each keep their existing hospital names, but will be associated with the overarching name of the new integrated hospital corporation. We are looking for your thoughts, suggestions and ideas on what the name of our new integrated hospital corporation could be.
To help you focus your thinking, we have created a list of goals that a new name must achieve.
A new name for our integrated hospital corporation must fulfill a number of important strategic and mechanical goals in order to be effective.
1. Strategic goals for the new name
Deciding on a name is an important piece of the branding process for the new organization. It is our opportunity to clearly describe to ourselves and our community who we are and what we do. The new name will act as an "umbrella brand" for both of the hospital sites, which will each keep their existing hospital names, but will be associated with the overarching name of the new integrated hospital corporation. We are looking for your thoughts, suggestions and ideas on what the name of our new integrated hospital corporation could be.
To help you focus your thinking, we have created a list of goals that a new name must achieve.
A new name for our integrated hospital corporation must fulfill a number of important strategic and mechanical goals in order to be effective.
1. Strategic goals for the new name
- Identify who we are and what we do
- Raise our profile as a centre for patient- and family-centred care, research and teaching
- Describe our academic role
- Align with and support our foundation (University Hospitals Kingston Foundation) (UHKF)
- Position us an an innovative and leading health sciences centre that is transforming the way health care is delivered
- Be inclusive to future partners
- Align with our history and founding organization names (the existing names – Hotel Dieu Hospital and Kingston General Hospital will remain on the current sites and will be displayed in concert with the new hospital corporation name)
2. Mechanical goals for the new name
- Short, easy to say and remember
- Element of location
- Must work as a bilingual (English, French) name
- Have an available domain name and handle (e.g. for website, email addresses, etc.)
Keeping this list of goals in mind, we are asking you to review a list of proposed names for consideration and select your top three choices. At the end of the survey, you will be provided an opportunity to suggest an additional name if you have an idea that is not listed as one of the proposed options.