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GMP - Global Measurement Project- Survey
Corporate Communications Annual Survey on the State of PR Measurement

As PR Measurement evolves, the role of Corporate Communications in driving measurable business impact has never been more critical. Understanding how organisations measure PR, their readiness for analytics, and the future expectations is essential for building stronger, data-driven communication strategies.

GMP - Global Measurement Project - an annual survey, attempts to capture how in-house communications professionals perceive their strategic alignment with CXO KRAs, how they measure their impact, and where they see opportunities in PR Measurement & Data Analytics for better validation of effectiveness.(Your responses will be kept confidential) (Estimated Survey Time: 7-10 Mins)
1.Please state your name.
2.Please state the name of your organisation.
3.Please share your designation within our organisation.(Required.)
4.Please state your years of work experience.(Required.)
5.To what extent are your function's KRAs aligned with the KRAs of the CXOs (e.g., CEO, CMO, CFO, CHRO)?
1 (Not aligned) – 10 (Fully aligned)(Required.)
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6.How strategically involved is your Corporate Communications team in influencing the following business outcomes? (Rate on a scale of 1-10, 1 being the lowest)(Required.)
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1. Business Valuation
2. Managing brand perception across stakeholders
3. Creating and sustaining media visibility in terms of quantity & quality
4. Helping amplify organisation's initiatives/announcements through media
5. Crisis management
6. Proactive value addition/perspective in organisation's plans and goals
7. Sales
8. Stock price
7.How confident are you in your team's ability to showcase measurable impact on organisational and CXO-level goals through your communication programs? 1 (Low) – 10 (High)(Required.)
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8.What are the most significant measurable business outcomes that your team has influenced in the past year?(Required.)
9.How often do you present measurable evidence of impact to CXOs and senior leadership?(Required.)
10.Which measurement metrics do you currently use to evaluate your PR/communication programs? (Multiple choice)(Required.)
11.How effective do you believe your current PR measurement framework is in demonstrating efficiency & efficacy? Rate on a scale of 1-10, (1 - Low, 10 - High)(Required.)
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12.What are the top 2–3 KPIs that your CXOs care about most when evaluating the success of your team’s efforts?(Required.)
13.What is the potential of AI/Technology in the enhancement of PR Measurement & Data Analytics? (Rate on a scale of 1-10, 1 being the lowest)(Required.)
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14.Do you use AI to measure PR efforts?(Required.)
15.What are your concerns about the usage of AI in PR Measurement? (Multiple choice)
16.In the next 3–5 years, how would you like your Corporate Communications function to evolve in terms of measurement maturity?(Required.)
17.How happy are you about your PR Agency's ability to demonstrate measurable outcomes such as brand and business scores? (Rate on a scale of 1-10, 1 being the lowest)(Required.)
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Current Progress,
0 of 17 answered