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INVISION's 4-minute Brain Squad Survey: November 2018 (Weblink)
INVISION Brain Squad Survey November 2018
1.
Because this survey is being sent via a weblink, we need to ask again for your details. Thanks for your patience! What is your name and your business's name?
2.
In what city and state is your business located?
3.
Please tell us if you've updated your main email address so we can directly email you future surveys
*
4.
OK, the questions, starting with our regular market survey: How were your overall revenues in October compared to the same month in 2017?
(Required.)
Way up (25 percent or more)
Up
Same
Down
Way down (25 percent or more)
5.
What were your hottest-selling eyeglasses last month? (Please include the brand name and line or specific product, if applicable, plus your comments on why it sold well.)
6.
And your hottest-selling sunglasses? (Please include brand name and line or specific product, if applicable, plus your comments on why it sold well.)
7.
ONE QUICK QUESTION
How would you describe the status of your relationship with eyecare?
Wild passion
Tender comfort
Favorite-old-shirt familiarity
It’s complicated
I am looking to date other professions
The passion has died — we’re just going through the motions
8.
DO YOU OR DON'T YOU?
Do you (or have you) use the services of a consultant?
Yes
No
9.
If yes, what did you learn and would you do it again? If no, why (and would you)?
10.
BUZZ SESSIONS
What is the one necessary, menial task that HAS to get done in your office that everyone hates doing?
11.
EDITORIAL OUTREACH -- Sweet Treats
It’s the personal touch, you know? Do you or someone in your office regularly bring in baked goods for your patients/customers? Is there a schedule or is it more of a lucky surprise? What is the reaction from patients like?
12.
BUILD YOUR OWN VISION PLAN
Have you developed your own in-house vision care plan or membership program that you can offer to customers or even local small businesses who can't offer formal vision insurance? If so, what are the details of the plan, what does it include and what is participation like?
FORUM
13.
QUESTIONS FOR THE MAN
We know a lot of you have thoughts about the Luxottica/Essilor merger being finalized. If you could ask the powers that be at both companies a question about what it means for your businesses, what would it be? We will ask them for you directly… sorry, no anonymous questions and no cussing!