Ireland's Creative Influence?  Share your thoughts... Survey

This survey is for ALL Creatives working in Ireland's commercial creativity sector or, for Irish Creatives working abroad. We define the commercial creativity sector to include but not be limited to: advertising, marketing, PR, digital, social, design, event management, media and experiential.

This survey is entirely anonymous and is designed to help you express your opinion of what it means to be either working in Ireland right now or, what it means to be Irish working abroad, and what opportunities and influences you feel it brings you from a creative perspective.

This is the FIRST survey of this nature to be undertaken by IAPI and the findings should be fascinating. They will be published both at home and abroad by The Irish Times, IAPI's partner for Ireland: where Creative is Native.

If you do wish to receive a copy of the findings for your own use, please leave your email address at the end of the survey.

This will only take 5 minutes to complete.
The deadline is 15th Sept 2021.

1.Please provide your nationality and your work location? PLEASE TICK ONE ANSWER ONLY(Required.)

Irish, working in Ireland

Irish, working abroad

Non Irish, working in Ireland

Other (please specify)

2.What level best describes your role? PLEASE TICK ONE ANSWER ONLY(Required.)

4.By which gender do you identify?(Required.)

Male

Female

Gender Fluid

5.How proud are you to be working in the commercial creativity industry right now? PLEASE TICK ONE ANSWER ONLY(Required.)

6.What is your opinion of the quality of creative work being produced in Ireland's commercial creativity sector right now?(Required.)

Additional comments:

7.Do you think the Irish culture and environment contributes to the quality of creative output?(Required.)

A lot

Somewhat

Not at all

Additional comments:

8.In your opinion, what aspects of Irish culture stimulate your commercial creativity?(Required.)

Irreverent sense of humour

Writing skills honed down the years - inherited and learnt from literary greats

Being able to take the mickey out of ourselves

Seeing beyond the obvious

Ability to have the craic no matter how bad things are

Progressive nature of today's Irish Society

The Irish are grounded by nature which makes them authentic

Other (please specify)

9.In your opinion, what aspects of working in a small, nimble country like Ireland helps produce great creative work?(Required.)

Brands can test or take a chance here with their consumers that they wouldn't be prepared to do in larger markets.

Brands have even more pressure to compete in a small market so they need great creativity to stand out even more

There are a lot of agencies for such a small market so your creative output needs to be excellent all the time

We can effect societal change very quickly in such a small market so we have a responsibility to get our messages across in a highly creative way

In a small market, ads are still a point of discussion in our society - we can't bore people!

Other (please specify)

10.In your opinion, what hampers Creatives from producing great creative work in Ireland?(Required.)

Clients wanting to play it safe

My own agency/organisation wanting to play it safe

Lack of confidence

Small budgets

Irish conservatism

Having to conform to brand tone stipulated by HQ elsewhere

Lack of resources and time to devote to the creative process

Having to adapt Global comms, not being able to do localised work

Other (please specify)

11.OPTIONAL QUESTION: If you had to pick one standout piece of Commercial Creative work produced in Ireland over the last 3 years, which one would it be? Name the client and the campaign and if possible a URL to the work.

Client

Campaign

URL if available

12.Before now, had you heard of "Ireland: where Creative is Native" the anonymous creative platform showcasing Irish commercial creativity produced by IAPI members? www.creativeisnative.com(Required.)

It rings a bell but not really sure what it is

Yes

13.How optimistic are you that "Ireland: where Creative is Native" can make a difference to the quality of our commercial creativity output?(Required.)

14.In your opinion, how difficult is it to find new creative talent in your own market right now?(Required.)

Much easier since the pandemic

Easier since the pandemic

Much the same as always - it's never been easy

More difficult to find talent since the pandemic

Much more difficult to find talent since the pandemic

It's our biggest issue right now

Other (please specify)

16.How optimistic are you that IAPI can generate more international work for the Irish commercial creativity sector through their promotion of "Ireland: where Creative is Native"?(Required.)

17.Have you or will you be submitting work to "Ireland: where Creative is Native"?(Required.)

I have already submitted work

I intend to submit work

I'm not sure yet

No I don't intend to submit work

I can't submit work because I work abroad

I can't submit work because I am not an IAPI member

18.Please can you provide any recommendations for improving the www.creativeisnative.com platform?

19.Please can you provide any recommendations for unique ways of promoting "Ireland: where Creative is Native" to the international market? (beyond using the Irish Times sponsorship to connect with their audiences abroad)

20.Do you have any additional comments to make?

21.If you wish to receive a copy of the Findings of this Survey, please provide us with your email address.