Outcome-based, AI-Driven Customer Experience

Thank you for taking the time to answer our survey questions. If you are one of the first 50 companies that complete the survey, you become eligible to participate in a drawing for an on-site use case assessment and personalized demo by Cognizant and Informatica. Your answers will help us prepare for the discussion and on-site assessment if your company is selected.

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* 1. To gain context on your perspective, please let us know if you are responsible for customer experience initiatives within your company?

Yes

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* 2. Your role:

Marketing or Sales

Other line of business leader

IT Leader

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* 3. Which of the following is the #1 priority of your customer experience initiative:

Increase revenue generation and growth

Improve operational efficiency

Better understand customer behavior

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* 4. Please rank the top 3 of these use cases within your company in order of importance (1 being the most important, 3 being the least important):

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* 5. Which of the following is the top data and analytics challenge of your customer experience initiative:

Quality of your data (incomplete, inaccurate, inconsistent)

Inability to access all customer data (data silos, disconnected data sets)

Capturing customer journeys and behaviors

Analyzing customer attributes at a granular level

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* 6. To what extent do you agree with this statement - “Our data is ready and available to directly drive and enable business outcomes.”

Completely agree

Somewhat agree

Neutral

Somewhat disagree

Completely disagree

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* 7. Contact Information

Name

Company

Email Address