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1. How often do you watch animated television shows?

  never rarely moderate often very often
Scale:

* 2. What draws your attention most in animated features?

* 3. How much do you currently spend(or would you be willing to spend) on your favorite animated shows merchandising?

* 4. What type of merchandising do you look for from animated shows?

* 5. What is your favorite animated show current(or what was your most recent favorite)

* 6. What kind of things steer you away from an animated program(or would have you steer a child away from watching it)?

T