Can companies successfully re-brand

This questionnaire is a pilot study to help me with my dissertation research.

* 1. What is your gender?

* 2. Which category below includes your age?

* 3. What are the main factors you consider when purchasing a product?

* 4. Is a companies brand image important to you ?

* 5. How important is company reputation when purchasing a product?

* 6. Do you regularly purchase the same branded products ?

* 7. What would make you switch brands ?

* 8. When companies change thier image, Does it change your perception of that brand ?

* 9. Which beer has the worst image overall ?

* 10. Which beer has the best image overall ?

T