* 1. Which Bay Area neighborhood do you live in?

* 2. Which Bay Area neighborhood do you work in?

* 3. Which other Bay Area neighborhoods do you frequently spend time in?

* 4. How often do you purchase wine in a retail setting?

* 5. When you purchase wine, when and where do you usually consume it?

* 6. When deciding where to purchase wine, which factors are most important to you? (Possible factors include convenience, price, customer service, selection--feel free to go into as much detail as you'd like)

* 7. On average, how much do you usually spend on a bottle of wine?

* 8. What is your favorite place to purchase wine in San Francisco? What do you like about it and what would you change if you could?

* 9. When purchasing a bottle of wine, which of the following is more important to you?

* 10. Why do you drink wine?

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