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* 1. How often do you frequent coffee shops?

2. What is your favorite coffee shop? Where is it located?

3. What do you typically order to drink?

4. Do you prefer large, national chain coffee shops or small, privately owned coffee shops?

* 5. On a scale of 1 - 5 (5 being the highest) how important are the following qualities to you when choosing a coffee shop?

  1 2 3 4 5 N/A
Atmosphere
Noise Level
Price
Selection
Quality of Coffee
Wi-Fi accessibility
Friendliness of Baristas

6. The fact that a coffee shop served only fair-trade coffee/tea and locally grown food would influence my decision to go there:

7. Would a coffee shop that (in addition to coffee) serves gourmet panini sandwiches and fresh salads appeal to you?

8. If so, what would be the maximum price you would be willing to pay for a quality sandwich or salad?

9. A coffee shop who offered discounts to college students would encourage me to go.

Thank you for taking the time to fill out the preliminary coffee shop survey. Each response is important and will be very helpful.

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