The following survey was designed for a summer internship project on Trader Joe’s. Please take the time to fill it out to the best of your ability. We would appreciate responses from Trader Joe’s customers as well as people who do not shop at Trader Joe’s. You do not have to answer all the questions, and you may stop the survey at any time.

* 1. How often do you shop at Trader Joe's?

2. What other grocery stores do you go to?

* 3. What do you like about Trader Joe’s (TJ’s)? (Check all that apply)

* 4. What do you not like about Trader Joe’s? (Check all that apply)

5. If you could make any improvements to Trader Joe's, what would they be?

* 6. Please indicate your level of agreement with the following statements:

  Strongly Disagree Disagree Agree Strongly
I'm very interested in discovering new food items, recipes, and cooking techniques.
I would pay extra to pick up my groceries pre-selected in the store without having to browse.
I'm very interested in eating healthy foods (organic, natural, gluten-free, non-GMO, etc.)
I'm confused by the growing options of healthy foods (organic, gluten free, non-GMO, etc.) and what they all mean.
I would pay for a service that helps me design and stick to a personalized healthy eating plan.
Philanthropy and Corporate Social Responsibility are important deciding factors in what I buy and where I shop for food.
I would pay more to help support a charitable cause.

* 7. Please indicate your sex.

* 8. What is your age?

* 9. What is your average household income?

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