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1. Default Section

This survey will focus on small kitchen appliances that are operated on the countertop. Please answer each question to the best of your ability. Thank you.

* 1. How old are you? (years only)

* 2. Gender?

* 3. Do you make the appliance purchase decisions in your household?

* 4. What is the yearly income for your household?

* 5. When was the last time you purchased a new small kitchen appliance?

* 6. Please check all of the small kitchen appliances that you currently own.

* 7. When shopping for a new small kitchen appliances, please rank the factors that influence your decision.(1 the most important - 7 the least important)

  1 2 3 4 5 6 7
Appearance
Brand name
Durability
Ergonomics
Features
Functionality
Price

* 8. Check,first column, the brand names you recognize from the small kitchen appliance business. Then check, on the right, the appliances that you associate with those brands.

  Recognize Blender Coffee Maker Espresso Machine Food Processor Toaster Stand Mixer Juicer
Black & Decker
Braun
Cuisinart
De'Longhi
Hamilton Beach
KitchenAid
Krups
Oster
Sunbeam
Waring Pro

* 9. For the following brands, please check the words that you strongly associate with the brand.

  Oster Braun Black & Decker KitchenAid
High End Appearance
Cheap Appearance
Playful Appearance
Ugly Appearance
Simple Function
Confusing Function
High Tec Function
Intuitive Function
Reliable Durability
Flimsy/Cheap Durability

* 10. If money was not an issue which brand would you prefer and why? (check one - your most preferred brand)

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