CX - What is User Research

Take our short knowledge check to find out how much you know about what is user research.

Disclaimer: Responses and results are anonymous and may be used to improve the course offerings.

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* 1. Which of the following best defines the term user research?

Conducting research to understand users’ behaviors, goals, tasks, activities, needs, motivations, and interactions with your organization's services and products

Conducting research to confirm assumptions made about your customers' needs, wants and interactions with your organization’s services and products

Conducting research to determine if your services and products are being used

Conducting research on user groups that complete reviews of your services and products

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* 2. What should you do before conducting user research?

Have research questions you want to answer

Write out the method of user research you will use

Plan how you will recruit participants for your research

All of the above

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* 3. True or False: User research should be conducted throughout the lifecycle of a service and/or product?

True

False

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* 4. Which of the following best describes how conducting user research helps reduce burden?

Gaining feedback and understanding your users' challenges

Gaining feedback from users and using it to make data-driven decisions that can improve the effectiveness of your services and products

Gaining feedback to identify the burdens your users’ encounter

Gaining feedback from users and using it in data reports

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* 5. What are the benefits of conducting user research?

Identify your customer's needs, goals, behaviors, and uncover any pain points

Gain insights that can guide product development to ensure your team is building customer-focused services

Make informed decisions about what features to prioritize when updating services and products

All of the above