Quick survey on hotel revenue optimisation

Hotel revenue optimisation survey

The survey, sponsored by City Sightseeing Dubai, explores the key factors affecting hotel revenue optimisation in Dubai. Hotelier and City Sightseeing is interested to know what strategies you already have in place, what challanges you face, and what added value you provide your guests.

Question Title

* 1. Please provide you name, job title and company name

Question Title

* 2. What will be your properties biggest revenue drivers in 2019?

Existing and new food and beverage outlets

In-hotel events (conferencing, weddings, large social events, etc)

Additional rooms sales around external events (trade shows, conferences, concerts)

Commission from tourist related activities

Other (please specify)

Question Title

* 3. What are the hurdles to achieving your revenue targets in 2019?

Having the right staff

Having enough staff

Effective marketing strategy

Local market competition

Lack of customer awareness

Lack of customer data

Other (please specify)

Question Title

* 4. What other revenue challenges do you foresee in 2019?

Question Title

* 5. What tools do you need to achieve revenue targets in 2019?

Stronger relationships with OTAs/traditional travel agents

Access to new regional and international markets

Stronger, direct relationships with locally-based tourist service providers

Stronger, direct relationships with media partners (print, digital)

Effective and easy to use customer relationship management software

Additional sales and marketing training

Other (please specify)

Question Title

* 6. How does your property plan to improve customer relationships with its customer base in 2019?

Email and SMS marketing

Social media marketing

Implementing some form of CRM

Expanding its data capture efforts

Strengthening direct relationships with local tourist service providers

Other (please specify)

Question Title

* 7. What does your property need from its travel partners?

Customer-friendly prices

Improved commission structure

Detailed customer information

Proactive customer service

Better value added services

Other (please specify)

Question Title

* 8. How is your property planning to add value to its room rate?

Offering F&B services as part of the room rate

Offering spa services as part of the room rate

Offering discounted/free access to variety of tourist attractions as part of room rate

Other (please specify)

Question Title

* 1. Please provide you name, job title and company name

Question Title

* 2. What will be your properties biggest revenue drivers in 2019?

Question Title

* 3. What are the hurdles to achieving your revenue targets in 2019?

Question Title

* 4. What other revenue challenges do you foresee in 2019?

Question Title

* 5. What tools do you need to achieve revenue targets in 2019?

Question Title

* 6. How does your property plan to improve customer relationships with its customer base in 2019?

Question Title

* 7. What does your property need from its travel partners?

Question Title

* 8. How is your property planning to add value to its room rate?

Question Title

* 9. How else can third party tourist service providers add value to your sales and marketing efforts?