The 2018 State of Digital Marketing Survey

Question Title

* 2. What is your primary job function?

All marketing efforts (both traditional and digital)

Primarily traditional marketing efforts (TV, print, radio, events)

Primarily digital marketing efforts (social media, PPC, SEO)

Information Technology (IT)

Other (please specify)

Question Title

* 3. How many full-time employees are dedicated to your organization's marketing efforts?

	N/A	Internal Only	Combination of Internal & Partner Resources	Mostly Partner Resources
Website Optimization (UX, A/B Testing, Content Optimization)	Website Optimization (UX, A/B Testing, Content Optimization) N/A	Website Optimization (UX, A/B Testing, Content Optimization) Internal Only	Website Optimization (UX, A/B Testing, Content Optimization) Combination of Internal & Partner Resources	Website Optimization (UX, A/B Testing, Content Optimization) Mostly Partner Resources
Digital Radio Advertising (Pandora, Spotify, etc.)	Digital Radio Advertising (Pandora, Spotify, etc.) N/A	Digital Radio Advertising (Pandora, Spotify, etc.) Internal Only	Digital Radio Advertising (Pandora, Spotify, etc.) Combination of Internal & Partner Resources	Digital Radio Advertising (Pandora, Spotify, etc.) Mostly Partner Resources
Traditional Radio Advertising (Satellite AM/FM)	Traditional Radio Advertising (Satellite AM/FM) N/A	Traditional Radio Advertising (Satellite AM/FM) Internal Only	Traditional Radio Advertising (Satellite AM/FM) Combination of Internal & Partner Resources	Traditional Radio Advertising (Satellite AM/FM) Mostly Partner Resources
Pay-per-click (PPC)	Pay-per-click (PPC) N/A	Pay-per-click (PPC) Internal Only	Pay-per-click (PPC) Combination of Internal & Partner Resources	Pay-per-click (PPC) Mostly Partner Resources
Online Display Advertising	Online Display Advertising N/A	Online Display Advertising Internal Only	Online Display Advertising Combination of Internal & Partner Resources	Online Display Advertising Mostly Partner Resources
Content Creation	Content Creation N/A	Content Creation Internal Only	Content Creation Combination of Internal & Partner Resources	Content Creation Mostly Partner Resources
Cold Calling Efforts	Cold Calling Efforts N/A	Cold Calling Efforts Internal Only	Cold Calling Efforts Combination of Internal & Partner Resources	Cold Calling Efforts Mostly Partner Resources
Email Marketing	Email Marketing N/A	Email Marketing Internal Only	Email Marketing Combination of Internal & Partner Resources	Email Marketing Mostly Partner Resources
Social Media (Paid)	Social Media (Paid) N/A	Social Media (Paid) Internal Only	Social Media (Paid) Combination of Internal & Partner Resources	Social Media (Paid) Mostly Partner Resources
Social Media (Organic)	Social Media (Organic) N/A	Social Media (Organic) Internal Only	Social Media (Organic) Combination of Internal & Partner Resources	Social Media (Organic) Mostly Partner Resources
Search Engine Optimization (SEO)	Search Engine Optimization (SEO) N/A	Search Engine Optimization (SEO) Internal Only	Search Engine Optimization (SEO) Combination of Internal & Partner Resources	Search Engine Optimization (SEO) Mostly Partner Resources
Events and Tradeshows	Events and Tradeshows N/A	Events and Tradeshows Internal Only	Events and Tradeshows Combination of Internal & Partner Resources	Events and Tradeshows Mostly Partner Resources
Print Ads (Magazine, Newspaper)	Print Ads (Magazine, Newspaper) N/A	Print Ads (Magazine, Newspaper) Internal Only	Print Ads (Magazine, Newspaper) Combination of Internal & Partner Resources	Print Ads (Magazine, Newspaper) Mostly Partner Resources
Out-of-Home (Billboard, Installations)	Out-of-Home (Billboard, Installations) N/A	Out-of-Home (Billboard, Installations) Internal Only	Out-of-Home (Billboard, Installations) Combination of Internal & Partner Resources	Out-of-Home (Billboard, Installations) Mostly Partner Resources
Public Relations	Public Relations N/A	Public Relations Internal Only	Public Relations Combination of Internal & Partner Resources	Public Relations Mostly Partner Resources
Media Buying	Media Buying N/A	Media Buying Internal Only	Media Buying Combination of Internal & Partner Resources	Media Buying Mostly Partner Resources
Marketing Strategy	Marketing Strategy N/A	Marketing Strategy Internal Only	Marketing Strategy Combination of Internal & Partner Resources	Marketing Strategy Mostly Partner Resources
CRM Implementation and Management	CRM Implementation and Management N/A	CRM Implementation and Management Internal Only	CRM Implementation and Management Combination of Internal & Partner Resources	CRM Implementation and Management Mostly Partner Resources
Marketing Automation	Marketing Automation N/A	Marketing Automation Internal Only	Marketing Automation Combination of Internal & Partner Resources	Marketing Automation Mostly Partner Resources

N/A

Internal Only

Combination of Internal & Partner Resources

Mostly Partner Resources

Website Optimization (UX, A/B Testing, Content Optimization)

Website Optimization (UX, A/B Testing, Content Optimization) N/A

Website Optimization (UX, A/B Testing, Content Optimization) Internal Only

Website Optimization (UX, A/B Testing, Content Optimization) Combination of Internal & Partner Resources

Website Optimization (UX, A/B Testing, Content Optimization) Mostly Partner Resources

Digital Radio Advertising (Pandora, Spotify, etc.)

Digital Radio Advertising (Pandora, Spotify, etc.) N/A

Digital Radio Advertising (Pandora, Spotify, etc.) Internal Only

Digital Radio Advertising (Pandora, Spotify, etc.) Combination of Internal & Partner Resources

Digital Radio Advertising (Pandora, Spotify, etc.) Mostly Partner Resources

Traditional Radio Advertising (Satellite AM/FM)

Traditional Radio Advertising (Satellite AM/FM) N/A

Traditional Radio Advertising (Satellite AM/FM) Internal Only

Traditional Radio Advertising (Satellite AM/FM) Combination of Internal & Partner Resources

Traditional Radio Advertising (Satellite AM/FM) Mostly Partner Resources

Pay-per-click (PPC)

Pay-per-click (PPC) N/A

Pay-per-click (PPC) Internal Only

Pay-per-click (PPC) Combination of Internal & Partner Resources

Pay-per-click (PPC) Mostly Partner Resources

Online Display Advertising

Online Display Advertising N/A

Online Display Advertising Internal Only

Online Display Advertising Combination of Internal & Partner Resources

Online Display Advertising Mostly Partner Resources

Content Creation

Content Creation N/A

Content Creation Internal Only

Content Creation Combination of Internal & Partner Resources

Content Creation Mostly Partner Resources

Cold Calling Efforts

Cold Calling Efforts N/A

Cold Calling Efforts Internal Only

Cold Calling Efforts Combination of Internal & Partner Resources

Cold Calling Efforts Mostly Partner Resources

Email Marketing

Email Marketing N/A

Email Marketing Internal Only

Email Marketing Combination of Internal & Partner Resources

Email Marketing Mostly Partner Resources

Social Media (Paid)

Social Media (Paid) N/A

Social Media (Paid) Internal Only

Social Media (Paid) Combination of Internal & Partner Resources

Social Media (Paid) Mostly Partner Resources

Social Media (Organic)

Social Media (Organic) N/A

Social Media (Organic) Internal Only

Social Media (Organic) Combination of Internal & Partner Resources

Social Media (Organic) Mostly Partner Resources

Search Engine Optimization (SEO)

Search Engine Optimization (SEO) N/A

Search Engine Optimization (SEO) Internal Only

Search Engine Optimization (SEO) Combination of Internal & Partner Resources

Search Engine Optimization (SEO) Mostly Partner Resources

Events and Tradeshows

Events and Tradeshows N/A

Events and Tradeshows Internal Only

Events and Tradeshows Combination of Internal & Partner Resources

Events and Tradeshows Mostly Partner Resources

Print Ads (Magazine, Newspaper)

Print Ads (Magazine, Newspaper) N/A

Print Ads (Magazine, Newspaper) Internal Only

Print Ads (Magazine, Newspaper) Combination of Internal & Partner Resources

Print Ads (Magazine, Newspaper) Mostly Partner Resources

Out-of-Home (Billboard, Installations)

Out-of-Home (Billboard, Installations) N/A

Out-of-Home (Billboard, Installations) Internal Only

Out-of-Home (Billboard, Installations) Combination of Internal & Partner Resources

Out-of-Home (Billboard, Installations) Mostly Partner Resources

Public Relations

Public Relations N/A

Public Relations Internal Only

Public Relations Combination of Internal & Partner Resources

Public Relations Mostly Partner Resources

Media Buying

Media Buying N/A

Media Buying Internal Only

Media Buying Combination of Internal & Partner Resources

Media Buying Mostly Partner Resources

Marketing Strategy

Marketing Strategy N/A

Marketing Strategy Internal Only

Marketing Strategy Combination of Internal & Partner Resources

Marketing Strategy Mostly Partner Resources

CRM Implementation and Management

CRM Implementation and Management N/A

CRM Implementation and Management Internal Only

CRM Implementation and Management Combination of Internal & Partner Resources

CRM Implementation and Management Mostly Partner Resources

Marketing Automation

Marketing Automation N/A

Marketing Automation Internal Only

Marketing Automation Combination of Internal & Partner Resources

Marketing Automation Mostly Partner Resources

The 2018 State of Digital Marketing

Your Organization and Team

Question Title

* 1. What is your title?

Question Title

* 2. What is your primary job function?

Question Title

* 3. How many full-time employees are dedicated to your organization's marketing efforts?

Question Title

* 4. What marketing-related activities is your team responsible for internally vs. using outside partners or contractors to execute?