| Your own website | | | | |
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| Distribute leaflets | | | | |
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| A newsletter | | | | |
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| Communicate via facebook/twitter | | | | |
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| Communicate offers via mobile phone (e.g. texts, web) | | | | |
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| Have your own smart phone ‘app’ | | | | |
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| In-store radio | | | | |
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| Advertising on local & national TV | | | | |
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| Advertising in local & national newspapers | | | | |
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| Staff up selling products in-store | | | | |
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| In-store product or service demonstrations | | | | |
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| Making the shopping experience more fun and enjoyable | | | | |
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| Self scan tills/self service tills | | | | |
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| Online ordering for collection (e.g. via Amazon) | | | | |
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| Online ordering and local delivery | | | | |
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| Wave & pay/contactless card technology | | | | |
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| Self scanning handsets for shoppers to scan their shopping as they go round the store | | | | |
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| Digital pricing on shelves, so that prices can be changed automatically in line with the local competition | | | | |
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| Staff to help pack shopping, or carry shopping to cars | | | | |
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| More staff in store | | | | |
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| Offer personalised food purchases, i.e. create your own pizza, freshly made sandwiches to order, etc | | | | |
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| Offer vouchers or loyalty cards similar to those used by the large supermarket chains | | | | |
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| Offer hot food items | | | | |
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| Offer food to go | | | | |
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| Offer coffee or hot drinks to go | | | | |
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| Offer fresh products | | | | |
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| Offer inspiring ideas and products to make or cook at home | | | | |
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| Introduce new products more regularly | | | | |
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| Offer more value products | | | | |
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| Offer more premium products | | | | |
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| Offer better quality own-label products | | | | |
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| Offer new or different products compared to other stores | | | | |
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| Promotions on everyday products | | | | |
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| Promotions on new or different products to encourage trial purchases | | | | |
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| More healthy products | | | | |
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| Products organised in-store based on occasions, e.g. wine, pizza and salad grouped together for a “meal for tonight” | | | | |
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