Measure the Effectiveness of Your Projects
Use SurveyMonkey as a Testing Tool for All Kinds of Campaigns
Did you know that you can use SurveyMonkey as a testing tool for all kinds of campaigns? It's like having a lab—or a focus group—on demand.
Here are some questions that a marketing professional might start with to test her campaign:
- Does this ad stand out against my competitors' ad?
- Does this ad capture viewers/listeners attention?
- Do you recognize this brand?
- Would you trust this brand?
- Which button would make you buy?
Take it a little further, and take a look at some of the ways our customers use online surveys to test the effectiveness of their projects or campaigns.
Websites. Many online marketers test headlines, images, and content on their websites to identify winning combinations of messages and creative. Which ad tends to grab the most eyeballs, and is the ad compelling enough to get these visitors to click, convert, and become customers? This type of testing is referred to as conversion rate optimization or CRO.
Logo testing. Need to understand how customers might respond to your new logo? Or, trying to figure out if your new logo communicates trust? Business owners have used online surveys to test different creative concepts and designs—to ultimately come up with the right logo that best visually communicates their brand.
Social media campaigns. With the increasing importance of social media in the marketing mix and the brand experience, some of our customers use online surveys to figure out which social media channels they need to pay attention to. Does your customer expect to see you on Twitter? Or does she prefer to find out about company updates via a blog, on LinkedIn, or on a Facebook newsfeed? Use an online survey to find the answers you need.
Ad copy. Does your marketing messaging resonate with your target audience? Use online surveys to test ad copy in print and web collateral, or, to identify what subject lines or creative concepts compel your users to click through from a banner ad to the product detail page.
So go on, find out what changes would most improve your new campaign, product, or service. Use SurveyMonkey online surveys as a testing tool to get a leg up on the competition and drive your business forward.
Looking for More Survey Types and Survey Examples?
- Business Surveys
- Certified Survey Questions
- Consumer Surveys
- Customer Loyalty Surveys
- Customer Satisfaction Surveys
- Employee Surveys
- Employee Satisfaction Surveys
- Event Planning Surveys
- HR Survey & Training Survey
- Job Satisfaction Survey
- Marketing Surveys
- Market Research Surveys
- Medical Research Surveys
- Non-Profit Surveys
- Online Polls
- Online Questionnaires
- Product Feedback Surveys
- Education Surveys
- Fun Surveys
- Harvard Graduate School of Education Pre K-12 Parent Survey
Why Do 15+ Million People Use SurveyMonkey?
Send an unlimited number of surveys and polls with our FREE plan.
- Easy to Use
Create and monitor your survey directly over the Internet — we've made it easy to get started, learn & use.
- Intuitive Design
There's no need to be a programmer or engineer — if you can check email or use Facebook, then you can use SurveyMonkey.
- Real Time Results
You can view your data as it comes in, keeping it to yourself or allowing others to see it.
- Trustworthy & Experienced
SurveyMonkey has helped over 15 million satisfied customers gather information online.
- Expands with Your Needs
SurveyMonkey PRO plans enhance your ability to gather & interpret information with advanced analytics and more.