Facebook Assessment Survey

1. Facebook Fan Page and Twitter Strategy

This tool will help me gauge your needs and skill level. Please answer completely. Thanks! ;-)

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1. What would you say your PRIMARY objective is for having a FABULOUS Fan Page? (Check ALL that apply)

What would you say your PRIMARY objective is for having a FABULOUS Fan Page? (Check ALL that apply) To increase brand awareness

To build a large community for my business/brand

Lead Generation

To build my email list

To give away free content

To provide a place to interact with my prospects/clients

To get to know my prospects & customers better

To establish myself as a thought leader in my industry

I'm not sure yet

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2. Where are you having the most difficulty in launching or growing your fan page? (Check all that apply)

Where are you having the most difficulty in launching or growing your fan page? (Check all that apply) I don't know where to start

I don't want to do it myself

I'm confused about the steps

I'm afraid of violating the terms of Facebook

I'm not sure what category to place myself in

I don't know what to name my page

I'm not sure what do to with my page

I have NO spare time to manage my page

I'm not sure how to differentiate myself

I have a page, my challenge is in attracting fans

I have fans, my challenge is ENGAGING them

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3. Do you plan to get or have help adding customized content, applications and ongoing content for your fan page?

Do you plan to get or have help adding customized content, applications and ongoing content for your fan page? No--I'm a pro

No--I will learn the strategy but use an employee/assistant to delegate implementation.

I'm not sure. It depends on how complicated it is.

Yes, I'll delegate the fancy graphics/coding but will manage my own page.

Yes, I will delegate the entire creation, customization and will manage the ongoing content myself.

Yes--I'd rather pay someone to do it all for me.

Other (please specify)

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4. What type of follow-up do you feel you may need after this workshop?

What type of follow-up do you feel you may need after this workshop? A few questions regarding strategy only--I'll be fine after the workshop

Maybe some tech support for apps

I will need to develop a full social media marketing strategy

I don't know what I don't know!

Other (please specify)

5. Rate your level of social media use:

Rate your level of social media use: Experienced (Active 1-2 years in multiple networks)

Some Experience (Active 6 months to 1 year on multiple networks)

Newbie (Active LESS than 3-4 months)

TOTAL Greenie (Just signed up for Facebook)

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6. What is the biggest challenge you face when utilizing Twitter?

What is the biggest challenge you face when utilizing Twitter?

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7. Do you utilize any 3rd party management tools for Twitter? (Example: Social Oomph, Tweet Beep, FriendFeed, etc.)

Do you utilize any 3rd party management tools for Twitter? (Example: Social Oomph, Tweet Beep, FriendFeed, etc.) Yes

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8. How much time do you devote daily to Twitter and/or Facebook?

How much time do you devote daily to Twitter and/or Facebook? 1+ Hours

30 minutes - 1 Hour

15 minutes - 30 minutes

Who has the time?

Facebook AssessmentExit this survey

1. Facebook Fan Page and Twitter Strategy

*1. What would you say your PRIMARY objective is for having a FABULOUS Fan Page? (Check ALL that apply)

*2. Where are you having the most difficulty in launching or growing your fan page? (Check all that apply)

*3. Do you plan to get or have help adding customized content, applications and ongoing content for your fan page?

*4. What type of follow-up do you feel you may need after this workshop?

5. Rate your level of social media use:

*6. What is the biggest challenge you face when utilizing Twitter?

*7. Do you utilize any 3rd party management tools for Twitter? (Example: Social Oomph, Tweet Beep, FriendFeed, etc.)

*8. How much time do you devote daily to Twitter and/or Facebook?