Best Internet Search Marketing Survey
 

Altex Marketing and Best Marketing are conducting Estonia’s first search marketing survey to get a picture of how companies are using search and with what success.

Please take 10-15 minutes to participate. There are 15 questions. You may answer in English or Estonian.

Your answers will remain confidential but we will report the general results but nothing that identifies you uniquely.

None of the data used that identifies you will be shared or used in anyway except for the purposes of creating the survey report.

By participating you will be given free access to a report containing results of the survey (except for name of the companies surveyed).

A summary of the results will be presented at Best Internet 2010

Thank you in advance for your cooperation.

Robin Gurney and Hando Sinisalu

1. Please enter your name, email address and website url

2. What percentage of your internet marketing budget did you dedicate to paid search marketing e.g. Google Adwords, Neti Keywords, Yandex Direct etc. in 2010?

3. What percentage of your internet marketing/IT budget did you dedicate to search engine optimisation(SEO)in 2010?

4. How will your search budgets change in 2011?

5. How advanced is your in-house search marketing capability?

6. Do you have search marketing strategy? If yes, please describe it.

7. What are the goals of your search marketing? How do you measure them?

8. What is the benchmark of search marketing "success" for your company?

9. Please share at least one example of your most successful SEO and/or SEM(paid search)activities?

10. Have you had any SEO or SEM failures? If yes, please describe at least one.

11. Which techniques or tactics have worked for you and which not?

12. Do you use partners/ agencies for search marketing? If yes, please name them.

13. Which search engines have you used for paid search?

14. If you use Google AdWords do you run display ads or text ads?

15. What do you need in order to master search marketing for your company?

16. Do you think search marketing is generally good value for money?

17. Please add here any other relevant comments you have about SEO or SEM either in the context of your company activity or Estonia in general.